Akashic Roots

The shape of it

Each bar is one month, sized by how many files were created in it. The shaded stretches are the months when no production file was made. Underneath runs the second track — the same span as the messages record it. The two do not tell the same story, and where they differ the messages are the fuller one.

What the record shows

9 findings, each one traceable to a timestamp in the tables below or a message in the thread.

1. There have been two websites built in two years, and the second one is finished.

   The first was a Squarespace refresh, built by a different contractor and finished on 1 August 2024 — “Just put the finishing touches on the refreshed site.” The second was built from scratch in Webflow between 29 August and 6 October 2025, and approved on 7 October. The project has never been short of a website. What it has been short of is the last step.

2. The site was built, delivered and approved — in October 2025.

   This is the part no file in Drive records. The developer was re-engaged on 29 August 2025, the desktop design came back on 6 September, a finished responsive homepage was sent on 6 October at akashic-roots.webflow.io, and the reply the next day was “I love the website.” It was built in Webflow, which writes nothing to Drive, so the file record shows a blank where the best work of the project sits.

3. What stalled was the remaining copy, not the build.

   On 28 October 2025 an exact process was sent for it: old-copy and new-copy pairs in a shared Google Doc, photos renamed p1, p2 and listed the same way, font names from fonts.google.com. The intake folder was made in Drive the same afternoon. Nothing was ever filed into it. From 1 November the answer four times over was that the content was coming shortly — 1, 10 and 19 November, then 2 December.

4. The engagement began three weeks before the first Drive folder, and the text thread is the only place that shows it.

   It opens on 16 July 2024 with “Do you see LOADS of opportunity for better SEO on my website??” and becomes paid work the same afternoon. The Google Business listing was merged on 22 July, and the audit that moved the project off Squarespace — 57 URLs indexing for a sixteen-page site, images not in WebP — was written on the morning of 1 August, before any of it was written down anywhere else.

5. The Drive record stops on 3 January 2025, and that is a limit of the record, not of the work.

   The last production edit in either folder is Jamie Website Final Copy, modified 3 January 2025 at 18:49 UTC. Exactly three things are created in the 19 months that follow — a note, an empty folder and a spreadsheet — and none of them is production work. Read on its own it suggests the project ended there. It did not.

6. The proofs were built but never reviewed.

   Home Page.pdf and Pages 1 to 8 were all produced on the evening of 5 November 2024 and last opened at 21:17 the same evening, within three minutes of being made. Drive records no later opening.

7. Production ran in two short bursts, not continuously.

   October 2024 alone accounts for 145 of the 179 files in the project. The four days from 2 to 5 November account for most of the rest. Everything else is gaps.

8. Where the two records do touch, they agree to the minute.

   On 10 November 2025 at 12:16 Jamie sent a competitor’s site to model after. The reply at 1:48 that afternoon was “top 100 domains in the nation for ‘akashic records reading’”, and Drive shows the file top domains created at 21:47 UTC — 1:47 the same afternoon. That is the last piece of work either record contains.

9. Nothing was ever cancelled. It was parked, and it is still standing.

   On 12 November 2025: “For akashic roots, we will just wait.” The Webflow build was still live and being used as a working example four months later. The site does not need rebuilding to go live — it needs the copy, a booking system decided, and a domain pointed at it.

The message record

Everything above the file tables that is dated but not filed comes from here: three threads, exported on 1 Aug 2026 and read end to end. The quotations further down are reproduced exactly as they were sent.

Where the work lives

The project is split across two folders in two different places, which is why the earliest and the latest documents are not filed together.

Milestones

Both records in one line. Entries marked file record are Drive timestamps; the rest name the thread they came from and carry the words that were actually said that day.

• 13 Apr 2024
  Engagement opensfile record

  First document created: Akashic records Top 100 Keywords.

• 16 Jul 2024
  The question that started ittext message

  Sent at 1:09 in the afternoon, twelve minutes after she sent over the address. By 3:01 that same afternoon it had become an offer of work — “I would pay you to do it! Sincerely.” The engagement starts as an SEO review of the site she already had, not as a rebuild.

  “Do you see LOADS of opportunity for better SEO on my website??”Jamie

• 22 Jul 2024
  The Google listing is fixedtext message

  Six days earlier the review had turned up a duplicate: an old unverified listing holding the history and nine reviews, and a newer verified one holding neither. Merging them was the first thing this work put right.

  “Got my google business listing merged. Will take 7 days for the reviews to show up! Yay!”Jamie

• 29 Jul 2024
  Keyword research deliveredfile record

  Three CSV exports and a 143 KB SEO copy document, all inside twenty minutes.

• 29 Jul 2024
  A first build was already under waytext message

  A Squarespace refresh was being built at the same time by a different contractor. That evening the SEO copy rewrite was sent by text — and Drive shows Jamie SEO copy created at 21:37 UTC the same day. The two records are describing the same hour.

  “Ok. Just got off a call with my web guy. Site is coming along. He showed me how the color palette works on Squarespace and anted me to change all the colors. And I’m thinking, ‘wait, that’s what I’m paying you for!’”Jamie

• 1 Aug 2024
  The first site is finishedtext message

  Sent at 9:22 in the morning. The reply eight minutes later — “I’ll continue this on WhatsApp I found you” — is why the WhatsApp record begins on this exact day and the text record carries everything before it.

  “Just put the finishing touches on the refreshed site. What do you think?”Jamie

• 1 Aug 2024
  The audit that changed the planwhatsapp

  Four minutes into the new channel. That night the sitemap check found 57 URLs indexing for a sixteen-page site, most of them blog repeats. The move off Squarespace was decided the same morning: “I’m on webflow templates.”

  “So you are on squarespace, which is no bueno, and your web developer does not know anything... So sorry to say. Your images are not in web p format, you have a lot of code going to e-commerce, which you do not need, and so on.”Doug

• 1 Aug 2024
  The plan is set outwhatsapp

  The scope agreed at the outset: a template, a developer paid directly, Webflow hosting, copy written for you, and a one to two week turnaround.

  “Spend 50 to $75 on a template. Pay my developer 250 directly. Host on webflow for $18 a month I believe. I will generate your content. Problem solved in about seven to 14 days”Doug

• 2 Aug 2024
  Existing site capturedfile record

  Copy scrape and URL list produced from the live site — the reason the 2024 wording still exists now that Squarespace is switched off.

• 7 Oct 2024
  Jamie pays for the sitewhatsapp

  She sent $500 for the website and it left her account, but it never arrived — Zelle had not attached the receiving phone number to the bank account on this end. The money was never in question; the transfer was.

  “So you didn’t get the $500????”Jamie

• 8 Oct 2024
  The $500 landswhatsapp

  Cancelled and re-sent the next morning, confirmed received at 11:57. Three hours later: “How’s your schedule looking? You think you’ll have some time tomorrow to get started on my tanking website?!” This is the client’s payment in full for the project.

  “Ok. Payment sent! Please confirm.”Jamie

• 19 Oct 2024
  Brand lockedfile record

  Logo V3 and the web header exported — the last brand asset ever made.

• 5 Nov 2024
  Proofs builtfile record

  Home page and pages 1–8 set as PDFs between 21:08 and 21:37 UTC.

• 8 Nov 2024
  The build is commissioneddeveloper thread

  The developer replied that evening — “Jamie’s site is that Akashic roots, yeah I am ready to start it.” Three days after the proofs were built. It did not get up in a week or two.

  “Also, for Jamie’s site I’ll pay you 275... We will get that up in a week or two...”Doug

• 6 Dec 2024
  Booking system droppedwhatsapp

  Acuity was allowed to lapse on the understanding that the new site would replace it. The new site did not arrive for another ten months, so bookings had nowhere to go in between.

  “The Acuity Scheduler is due to renew on my website Dec. 10th for $328. and I don’t want to renew it since we’re updating everything.”Jamie

• 27 Dec 2024
  Domain ownership checkedwhatsapp

  Hosting could be allowed to lapse; the registration had to be kept. The domain is registered through Tucows via Squarespace.

  “we can point your domain anywhere we wish, if you are the owner. rn it's pointing to squarespace, with registerar being Tucows”Doug

• 3 Jan 2025
  Final copy editfile record

  Jamie Website Final Copy edited for the last time. This is the last production file the Drive record contains.

• 3 Jan 2025
  Content is ready to loadwhatsapp

  Asked the same day as the last copy edit.

  “Can we get started on uploading the content now - when you have a chance, and I can make minor changes on the back end?”Jamie

• 24 Jan 2025
  Chasingwhatsapp

  A second follow-up in as many days. Nothing moved for the next seven months.

  “Checking in - are you still on board or have the bandwidth to help with my site and switching platforms to better rank for SEO?”Jamie

• 30 Jan 2025
  Calendly replaces Acuitywhatsapp

  Booking and payments were rebuilt on Calendly Pro and Stripe, independent of the website project.

  “I just looked into the Calendly option and I’m going to go with the Pro Plan. Much more economical than Acuity!”Jamie

• 27 Jun 2025
  Acknowledgedtext message

  Six months into the stall, and the only acknowledgement in the record that it had stalled. Jamie polo note in Drive — created 29 March 2025, last edited 4 April — is where those video notes were written down.

  “I’ve been very remiss with your website, Jamie, I will watch your Polo this afternoon and get back to you.”Doug

• 13 Aug 2025
  Google Business Profile suspendedwhatsapp

  Unrelated to the website, but it removed the listing from Google Maps and search while the site was still down. Still unresolved when raised again in January 2026.

  “Would you or your friend be able to help me with my Google Business profile in getting it reinstated, please? It’s suspended due to my address change.”Jamie

• 29 Aug 2025
  The build restarts, quietlydeveloper thread

  The developer was re-engaged to build the site in Webflow — the second attempt at paying for it, after the $275 agreed in November 2024. None of this work appears in Drive.

  “If you'd like to work on Jamie's site, I will pay you for it, $300. Her project never got finished, and she is reluctant to ask me to finish it.”Doug

• 6 Sep 2025
  The design comes backdeveloper thread

  Eight days in, on the staging address akashic-roots.webflow.io. Mobile came later; the finished delivery a month afterwards was fully responsive.

  “Not Responsive yet but the desktop view is ready, The theme is light, fonts are a bit different, womens like these types of fonts.”The developer

• 4 Oct 2025
  Built as a surprisedeveloper thread

  Five weeks of build work that the client had not been told about — which is why nothing between 30 January and 6 October 2025 appears in her own thread.

  “Okay no worries, she doesn’t even know I’m doing this for her, look forward to seeing it”Doug

• 6 Oct 2025
  The site is deliveredwhatsapp

  A complete, responsive homepage on a Webflow staging address, sent at 7:47 in the evening.

  “Take a look and let me know what you think... https://akashic-roots.webflow.io/”Doug

• 7 Oct 2025
  Approvedwhatsapp

  Her first reply that morning was “I like it a lot!!!!!!!”. This is the high point of the project.

  “I love the website. I only perused it, but I’ll go back and read it all!”Jamie

• 28 Oct 2025
  Empty intake folderfile record

  Jamie uploads was created at 19:43 UTC — the same afternoon as the copy-change instructions, and the folder they were meant to arrive in. It never received a single file.

• 28 Oct 2025
  The copy-change process is set outtext message

  Sent at 1:13 in the afternoon: old-copy / new-copy pairs in a shared Google Doc, photos renamed p1, p2 and listed the same way, font names from fonts.google.com. It also set expectations on the animations — photo animations can be moved, text animations are complicated. This is the specific thing the project has been waiting on ever since.

  “For copy edits, pls make and share a Google doc with copyblocks s as follows... Old copy - (URL or section) blah blah blah blah / New copy - (URL or section) blah blah blah blah ... Remane your photos to p1, p2 etc and make a Google docs for photo edits...”Doug

• 28 Oct 2025
  The booking system is raised againtext message

  Eighteen minutes after the copy instructions. Acuity had been dropped in December 2024 and replaced with Calendly, so whichever booking system the new site connects to is still an open decision.

  “Can you or your guy sync up the acuity for me, please? It’s a process I’m not familiar with and I hear it can be difficult”Jamie

• 1 Nov 2025
  Content promisedwhatsapp

  Repeated on 10 and 19 November and again on 2 December. The remaining copy never arrived, and the approved build was never put live.

  “Btw, I’ll be getting started on website stuff shortly.”Jamie

• 2 Nov 2025
  The developer is still unpaiddeveloper thread

  Said while reconciling which jobs had been settled. The build was finished and approved; the invoice for it was not.

  “No akshic root is done.”The developer

• 10 Nov 2025
  A reference site, and the last researchwhatsapp

  Sent at 12:16 with a competitor’s address. The reply at 1:48 — “top 100 domains in the nation for ‘akashic records reading’” — matches the Drive file top domains created at 21:47 UTC, which is 1:47 the same afternoon. The two records touch to the minute, and this is the last piece of work either of them shows.

  “This is taking longer than I anticipated. Here’s another website to model after, someone in my niche.”Jamie

• 12 Nov 2025
  The project is parkeddeveloper thread

  Five weeks after the site was approved. Nothing is cancelled and nothing is put live; the build simply stops being worked on. It was still standing as a working example in March 2026.

  “For akashic roots, we will just wait. She takes a long time.”Doug

• 19 Jan 2026
  Asked againwhatsapp

  Answered the next day: “Of course, always!” Nothing followed.

  “Hey Doug, I think about updating my website all the time. Is this still on the table and an option for us to work together on it?”Jamie

• 27 Jul 2026
  Squarespace lapseswhatsapp

  The trigger for the current re-engagement.

  “my subscription has expired for my Squarespace website and thought this may be a good opportunity to switch over if the offer still stands?”Jamie

• 28 Jul 2026
  The same question, two years onwhatsapp

  Answered the next day: “I can make a beginning version and then you can give me supplemental copy to add...” — build first, copy afterwards. The order the last two attempts ran in is the one thing being changed.

  “Question, like before, in order to get a new website up and running, would it require me giving you copy to build it out?”Jamie

• 30 Jul 2026
  The old site goes darkwhatsapp

  The content has to be recovered from the Wayback Machine and from the 2024 scrape held in Drive.

  “since I haven’t renewed my host Squarespace subscription, my website it currently offline so I don’t have access to it in order to get you the info you need.”Jamie

• 31 Jul 2026
  Reopenedfile record

  Both folders opened; a new document, jamie letter, started that evening.

Every file, in order

Grouped by phase. Highlighted rows are the ones that carry the story. All times are UTC.